Before the pandemic, most people had skincare routines that lasted 30 minutes to an hour, probably with ten routine steps. However, a new beauty trend is evolving, advocating a natural, minimal, or no makeup look – Skinimalism!
What is Skinimalism?
Skinimalism, also known as skin minimalism, is the most recent beauty trend in 2021. But this isn't your typical beauty fad that relates to shaving your brows or coloring your hair lighter; instead, this approach emphasizes the concept of "less is more."
According to Pinterest's 2021 Trend Predictions Report, "Skin Minimalism is about taking a few steps back, harnessing the power of multitasking products, and ultimately committing to a more sustainable and mostly cheaper beauty routine." It is a skincare concept that takes a minimalist approach to skincare, allowing your natural skin to show through. That means letting your natural features and complexion be your natural appearance rather than masking perceived "flaws" like natural freckles.
Skin minimalism emphasizes the use of valuable skin products such that it reduces the feeling or need to cover up with much makeup. Reducing the number of cosmetics, you use on your face is based on the idea that your skin will eventually be able to mend and regenerate on its own.
Why is this trending?
To begin with, putting a focus on creating fantastic skin is undoubtedly a 'trend' in the business, as we see a shift away from heavy makeup looks. Skin minimalism is a progression of the "no makeup" style that has been popular for a long time. Secondly, because of COVID-19, many people are unknowingly practicing skin minimalism due to the lockdown and going out less frequently. Due to spending more time at home, many people wore less makeup daily and noticed a difference in their skin.
The Benefits:
Works for all skin types:
Skin minimalism is beneficial to all skin types, but it is conducive to troubled or acne-prone skin. Many individuals are unaware that the cosmetics we use might trigger a vicious cycle in our skin. Many skincare products, such as moisturizers and toners contain chemicals that clog pores and cause breakouts. Some products can also lead to an increase in oil production, which can lead to acne. Eliminating items might help get to the root of a person's skin problems if they have troubled skin.
Sustainability:
It encourages people to buy fewer things, which has the benefit of reducing packaging and product waste in waterways. It also promotes multi-purpose products rather than a variety of products, resulting in a lower carbon impact.
Reduced Confusion:
The endless flood of information around new products, ingredients, and formulas has amplified the confusion for consumers, who are already overdoing it with the load of products they purchase. Consumers try new product formulas daily, combining and layering, such that the skin is irritated, overwhelmed, and overstimulated. The skinimalism approach will help reduce this confusion.
So, which is the best skincare routine, minimal, maximal, or somewhere in between? It depends on your daily habit. Consistency is required than steps, as changes are noticeable with time.
Brands can therefore take a cue from this evolving trend and change strategy. Skincare brands can manufacture clean products with natural ingredients while also encouraging consumers to streamline their beauty regimens. Makeup brands can also share tips and videos on "how to create the natural beauty look with less. "
It may not be a downright unique idea, but in a world where "photo-shopping" and the concept of the "perfect skin" are still very dominant, it shows that many beauty seekers want a shift from unrealistic beauty standards.
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