After a year of hiding our faces under masks, face acne is now a major concern. With more people opting to wear minimal make-up due to face masks, natural beauty has become the go-to look. The past trends of heavy “Instagram” make-up are fading away as people are opting for wearing very little to no make-up at all. This has caused a higher investment in skin-care products. An increased focus on skincare is also a result of people staying home for months, choosing comfort over glamor. In addition to no longer wearing as much make-up, self-care has become an essential part of our lives, allowing for an emphasis on natural beauty.
Along with skin-care products that enhance natural beauty, healthy eating and clean beauty has become a staple. Hundreds of small beauty businesses have blossomed from the higher demand of cruelty-free and environmentally conscious products. These products are catered towards a holistic approach that ties in with self-care. Therefore increasing the amount of attention towards natural beauty in the beauty industry.
Self-care not only promotes natural beauty but improves overall health and wellness. A higher interest in natural beauty generates confidence and self-love. The natural beauty trend is one that goes beyond aesthetics, supporting positivity and care that has lasting impacts.
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