In recent years, Gen Z has shown continuous interest in fashion and shopping. Since the epidemic's beginning, Gen Z has exhibited a...

Are you a Gen Zer? Have you ever bought anything through social media? Did social media make you purchase something from a brand?...

Gen Z grew up with technologies, digital platforms, and a variety of online products. Gen Z expects to communicate with their peers...

At the midst of the pandemic, many young adults struggled to find a way to stay connected with friends while remaining in quarantine....

Growing up in a period where environmental and animal protection is a dominated topic around the world, Gen Z are the best examples of...

Health and wellness companies have found that one generation leaned away from intense workouts and fad diet trends. Generation Z is...

What does “Skintellectual” mean? The Skintellectual generation is a generation of self-educated and knowledge-hungry consumers who are...

Last week’s #userwednesday we learn about Millennials and Gen Z e-commerce users. This week we fill look further into these two groups of...

Happy Friday😄 In today’s column, we will learn about influencers. Influencer marketing is a collaboration between a brand and influencer...

It is our #userwednesday column! We will discuss everything about mobile app users on Wednesday. And today, let's start with comparing...